The search engine optimization (SEO) of your Magento webshop is essential for increasing your generic traffic, hence the growth of potential buyers. What should be considered in the SEO optimization of Magento?
Magento already offers you important SEO tools:
- Speaking URLs
- Automatic generation of sitemaps
- Sub-pages generated with popular search phrases
Following SEO exceptions you must conduct on your own:
- Optimize your HTML source code / Magento Templates
- SEO-ready product descriptions
- Keyword Research
- Internal links
- Optimisation of Magento overload hours (e.g. with our Varnish solution)
- Installing the SEO Layered Navigation for speaking URLs in use of product filters
- External linking (OffPage)
During implementation of Magento Shop – cityschuh.com, we have performed optimisation of SEO, SEM und Google Shopping. At this short time, we were able to optimize the rankings and came up with many keywords which put us in first three results.
Would you like to optimize SEO of your Magento Webshop? Don’t hesitate to contact us. We will be happy to answer your questions !